January marked a shift from survival mode to momentum, with meaningful progress across product, planning, and positioning.
This month’s recap feels very different to recent ones, and honestly, that’s a huge weight off my shoulders. Before anything else, I want to thank everyone involved in building BudgetBro. Not just the app itself, but the belief behind it. This isn’t a one-person job. It takes committed developers, data specialists, SEO minds, and a wife who genuinely believes in the vision of making travel cheaper, easier, and more connected.
January felt like progress again. And that matters.
Back in December, I set a target of December 20th for beta testing. That deadline completely flopped. Not because it was unrealistic, but because I underestimated how many issues final implementations would surface. It genuinely felt like we were taking steps backwards instead of forwards, and that was probably the most vulnerable point of the build so far.
Those issues carried into early January, then mid-January. Even when progress was being made, it didn’t feel like it until the back end of the month. That’s when things started to click and real improvements became obvious.
One of my biggest personal challenges is perfectionism. I’ve been told countless times that 95% of users won’t notice the imperfections I obsess over. But I’ve always focused on the other 5%. Right or wrong, that mindset slowed momentum several times throughout the development.
That said, I’ve now accepted that UI and UX perfection happens over time. What matters is crossing the line and getting the app into beta. We’re not perfect yet, but we’re close enough to learn properly.
I’m confident beta users will appreciate the work that’s gone into this, and I’m genuinely excited to share it.
One of BudgetBro’s core USPs is the in-app ecosystem. After nearly a year of development, I fully understand why there’s a gap in the market. What we’re building is hard.
“Bro’s Local Picks” is a good example. The idea is simple. Show users accommodation, food, and activities around them. In reality, accessing this data as a startup is a catch-22. To get quality live data, you need users. To get users, you need live data.
We’ve explored nearly every possible route to solve this. I’ve even visited Booking.com’s headquarters. For beta, this feature will launch using static data so users can experience the end vision. Live data integration will come later.
“Bro’s Local Tips” is in a similar position. It’s functional, but still being refined. Beta users will see a strong static version while we continue improving it.
We’ve also invested heavily in behavioural learning. BudgetBro isn’t just an expense tracker. The goal is a real-time travel companion that learns and adapts to each user. However, machine learning requires data, and data requires users. This part of the app will evolve during beta as real usage feeds back into the system.
Yes, that means beta isn’t the full app. That’s intentional. This is our MVP, and it’s a standard, sustainable approach for SaaS products.
Over the last 10 months, we’ve invested over £30,000 of our own money into BudgetBro, alongside countless hours, very little sleep, and a few emotional moments along the way.
When this started, cost wasn’t something I focused on. It was a passion project. Something on the side. Like garlic bread at Nando’s. Nice to have, not essential.
That changed. Once I started seeing real potential, it became the main course. Extra hot. Full chicken. I doubled down, expanded the team, and increased development pace around August 2025. That’s also when I realised equity investment would likely be necessary, but not something to rush.
In December 2025, Samar and I returned to the UK to reduce outgoings to bare-minimum BudgetBro expenses. I also made the decision to return to bricklaying to strengthen our position while actively exploring equity opportunities.
This process won’t be instant. I’m new to it, and I expect it to take time. But we’ve built something genuinely unique, and with the right backing, the growth potential is far beyond what we imagined six months ago.
Patience has been key throughout this journey. That hasn’t changed.
At the end of February, myself, Samar, and Nathan will attend our first ITB Berlin event. I don’t know exactly what to expect, but I’m excited for every part of it. The connections, the conversations, and the opportunity to actively promote BudgetBro.
The timing feels right. After a long year of hard work, it feels like the reward phase is beginning.
If you’re attending ITB Berlin, I’d love to connect beforehand. Feel free to email me at
So, that’s January. A positive recap throughout, and that feels good. Let’s see what February brings. Who knows, maybe even investment...
Speak to you all next month.
Love,
Big JR
